The Erosion of Browser-Based Tracking
Browser tracking prevention (such as Apple’s iOS ITP) and ad-blockers routinely block standard JavaScript pixel tags from firing, leading to skewed ROAS reporting and impaired algorithmic bidding on ad platforms.
How Server-Side Tracking Restores Ad Performance
Server-side tracking sends conversion events directly from your cloud server or WordPress backend to Meta and Google servers via secure REST APIs. This bypasses ad-blockers, ensures 98%+ match rates, and provides machine learning bidding models with the complete data required to lower cost-per-acquisition.