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Paid Ads & Marketing

Omni-Channel Paid Growth & Social Ads

Data-backed multi-channel paid acquisition system across Google Search, YouTube, and Meta Ads delivering profitable ROAS and high-value customer acquisitions.
Client / Partner Vortex Consumer Brands
Industry Direct-to-Consumer (DTC) Retail
Timeline Ongoing Retainer
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Omni-Channel Paid Growth & Social Ads
4.2x

Blended Return on Ad Spend (ROAS)

-42%

Reduction in Cost Per Acquisition (CPA)

2.8M+

Targeted Video Impressions Delivered

The Challenge

Vortex was spending over $35,000/month on Meta and Google Ads, but rising CPAs and iOS tracking limitations had dragged ROAS down to an unsustainable 1.4x.

Strategy & Architectural Execution

Fluix overhauled their media buying structure with modern tracking and high-converting creative:

  • Server-Side Conversion API: Eliminated tracking blind spots using Meta CAPI and Google Enhanced Conversions with 96% match quality.
  • High-Intent Creative Hooks: Tested 30+ UGC and motion-graphic video hooks, discovering 4 evergreen winning creatives.
  • Dynamic Retargeting Funnel: Custom segmented offers based on user basket value and site engagement duration.

The Outcome & Business Impact

ROAS surged to a healthy 4.2x blended average, lowering acquisition cost by 42% while scaling ad budget profitably.